Friday Smart Lock
The Friday Smart Lock turns your phone into the only key you need allowing you to lock and unlock your door remotely from your phone from anywhere. The lock is designed by world-renowned Danish architect Bjarke Engels, designer of many notable buildings including 2 World Trade Center in New York. The design of the lock itself is simple and elegant, communicating the luxury and ease it brings to your life. We were responsible for building the entire brand identity from the ground up. This included logo creation, colors, typefaces, and all the digital work designed with a built in e-commerce system. When crafting the brand identity we took inspiration from the Scandinavian principles of design employing simplicity, elegance, and clean architectural lines, designing an identity that is fresh and noteworthy.