Spiri is the electric car for everyone. Drive or ride, you can choose to share or enjoy a private ride. Super affordable, ecofriendly and community driven, Spiri is revolutionizing the transportation industry. When Spiri approached us, we were asked to come up with a strong visual identity that avoided the typical ‘tech’ look or the overtly masculine luxury look most car brands adopt. We went against the grain and came up with a much more playful, colorful and feminine approach. We wanted an inclusive design that avoided alienating anyone, so we chose to go with blue, pink and purple, not your typical car branding colors. Spiri has yet to hit the streets so its design hasn’t been unveiled yet. As such, the photos included here are of the prototype.