theQ Camera

The world's first social camera

Art Direction & Digital Design

_MG_2083_MG_2083

theQ Camera

VISUAL IDENTITY
DIGITAL DESIGN
BRANDING
APP DESIGN

 

theQ Camera is the world’s first social camera to market. Launched in 2013 it allows you to share photos directly from the camera to your social networks. Fast, easy, and fun with a youthful exuberance and attitude that defies limits we needed to create something that would get the attention of the young, hip audience theQ was aiming for. We approached this project as if we were designing a world, building a vibrant and colorful space where everyone could see themselves. We utilized the nine different colors of the camera, pulling these into every aspect of the branding and identity. This was an ongoing project lasting 1.5 years, we helped to create the entire brand identity from art direction, digital design, print design, and cloud-service or UX design.

camerascameras
web1-newweb1-new
13-green13-green
11
22
33
44
55
66
77
1919
1818
theQ-laptop-pinktheQ-laptop-pink
1515
theQ-lab-apptheQ-lab-app
11
1010
[unex_ce_button id="content_1gbk0npep" button_text_color="#000000" button_font="semibold" button_font_size="12px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="1px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.semplicelabs.com" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]LAUNCH SITE[/ce_button]